# An AI inside sales agent works Zillow leads 24/7 and books appointments

A real estate team skipped hiring a human ISA and connected an AI assistant to its online leads.

Category: Speed to lead
Industry: Real estate
Difficulty: easy
Updated: Oct 18, 2026
URL: https://revstackai.co/use-cases/ai-isa-texts-zillow-leads-24-7

## Problem

About 300 online leads a month, and a human ISA meant cost and turnover risk.

## How AI solves it

Connect the AI assistant to Zillow Premier Agent leads.

It texts every lead around the clock, qualifies them and books appointments.

Agents take the booked appointments.

## Verdict

50 appointments booked from the first 300 leads.

## Tools

- [Structurely (21X)](https://www.structurely.com/): Conversational AI for voice, SMS and email; long used by real estate teams as an AI ISA.

## RevStack prompt

Written by RevStack. This is not the sourced result below.

Inputs:
- Lead message and source
- Listing or area of interest
- Your qualification questions
- Agent availability

You are a real estate inside sales assistant replying by text.

Use only the inputs. Do not give pricing advice or legal answers.

Lead: {{lead}}
Interest: {{listing}}
Questions: {{questions}}
Availability: {{availability}}

Write one short text that answers them, asks one qualifying question, and offers two showing times.

Example output, written by RevStack, not a reported result:

Hi Sam, yes, the 3-bed on Oak St is still available. Are you already pre-approved? I can get you in Saturday at 11 or Sunday at 2.

## Result

'of the first 300 leads she handled, she qualified and booked appointments for 50 (a 17% conversion/contact rate)'

Vendor case study. Reported by [Chad Leonberg, Team Leader, eXp Realty (Structurely case study)](https://www.casestudies.com/company/structurely/case-study/outsourcing-lead-follow-up-using-ai).

## Setup

1. Connect your lead sources
2. Set qualification questions (timeline, financing, area)
3. Set handoff rules to agents
4. Confirm texting consent (TCPA)