# A solar installer puts Aurora's Lead Capture AI on its site and gets more leads that set

Website visitors see a visual of solar on their own roof plus estimated savings before they hand over contact info.

Category: Speed to lead
Industry: Solar
Difficulty: easy
Updated: Oct 19, 2026
URL: https://revstackai.co/use-cases/aurora-lead-capture-ai-solar-web-leads

## Problem

Organic website traffic was not turning into enough appointments.

## How to do this

1. Aurora account
2. Website access
3. A setter process for web leads

## Verdict

Showing homeowners their own roof turns browsers into appointments.

## Tools

- [Aurora Solar](https://aurorasolar.com/): Solar design with Aurora AI and Lead Capture AI


## Result

'we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels'

Vendor case study. Reported by [Richard Murdocco, VP of Marketing, NY State Solar (Aurora homepage)](https://aurorasolar.com/).

## Before you start

- Aurora account
- Website access
- A setter process for web leads