# A baseball team lets an AI agent work every ticket lead and grows AI-influenced revenue 325%

The Pittsburgh Pirates let Conversica's AI agent, Chelsie Rizzo, email and text ticket leads, warm new fans, win back quiet ones, and hand the hot ones to a rep.

Category: Follow-up
Industry: Events
Difficulty: moderate
Updated: Oct 22, 2026
URL: https://revstackai.co/use-cases/baseball-team-grows-ai-ticket-revenue-325-percent

## Problem

The team had more ticket leads and lapsed fans than reps could work, so outreach that could have sold tickets never went out.

## How to do this

1. Conversica (no public price, talk to sales)
2. New ticket leads, win-back names, and lapsed fans
3. A rep to close the fans the agent warms up

This uses AI to text people. Only turn it on where you already have permission to contact them.

## Verdict

The agent works the list. Reps close the fans who are ready.

## Tools

- [Conversica](https://www.conversica.com/): Emails and texts leads and hands off the hot ones


## Result

Influenced revenue grew 325% by 2024. 22% increase in conversion rates. 50% faster speed to close. ROI 13X in year two and 25X in year three. 'We doubled our investment with Conversica, and it continues to pay for itself many times over.'

Vendor source. Reported by [Andy Giambroni, Director, CRM and Consumer Strategy, Pittsburgh Pirates (Conversica)](https://www.conversica.com/customers/pittsburgh-pirates).

## Before you start

- Conversica (no public price, talk to sales)
- New ticket leads, win-back names, and lapsed fans
- A rep to close the fans the agent warms up