# Clay plus an LLM writes a company-specific opener for every small-business CEO

One SDR used to research all day. Now Clay finds, enriches and personalizes, and Smartlead sends a 4-email sequence.

Category: Prospecting and first touch
Difficulty: moderate
Updated: Oct 18, 2026
URL: https://revstackai.co/use-cases/company-level-ai-personalization-for-smb-ceos

## Problem

Spray-and-pray emails to CEOs of companies under 50 people; one SDR did nothing but research.

## How AI solves it

Find people at ICP companies with Clay's Find People.

Enrich company description and recent posts.

Find verified work emails.

Use the OpenAI integration to write an opener about the company and bullets on the roles you can help with.

Push to Smartlead for a 4-email sequence over 14 days.

SDRs call leads who open repeatedly.

## Verdict

Half the team, 2x positive replies, 40% more meetings booked.

## Tools

- [Clay](https://www.clay.com/): Enrichment and data workflows; MCP exposes Ops-built functions to reps inside AI chat.
- [Smartlead](https://www.smartlead.ai/): Cold email sending.

## RevStack prompt

Written by RevStack. This is not the sourced result below.

Inputs:
- Company description
- Recent post or news
- Roles or problems you help with

Write a cold email opener and two bullets for the CEO of a small company.

Use only the inputs. No made-up facts or numbers.

Company: {{description}}
Recent: {{recent}}
What we help with: {{offer}}

One sentence about their company, two bullets on how we could help, one low-friction question.

Example output, written by RevStack, not a reported result:

Saw you just opened a second clinic in Austin.
- Front-desk hiring for the new site
- A part-time billing lead
Worth a quick chat about either?

## Result

'½ the sales team, 2x the positive replies, and a 40% increase in meetings booked.'

Vendor case study. Reported by [Mehak Batra, Co-founder, Qrew](https://www.clay.com/blog/qrew-case-study).

## Setup

1. Define the ICP tightly
2. Write one template with a company line and 2 to 3 bullets
3. Keep the sequence short