# Experian lifts win rates 25% by letting AI score which deals to work first

Experian Employer Services uses Gong's AI Deal Predictor to grade every deal's odds of closing so reps know which to prioritize, and AI Deal Monitor to alert managers when a deal shows signs of trouble. The sales team increased win rates by 25% and grew sales volume by 10%.

Category: Pipeline and forecasting
Industry: Financial advisors
Difficulty: moderate
Updated: Oct 26, 2026
URL: https://revstackai.co/use-cases/experian-lifts-win-rates-25-percent-with-ai-deal-scores

## Problem

Forecasts were often wrong because of manual spreadsheets and disconnected tools.

## How to do this

1. Gong
2. AI deal scores turned on for every deal
3. A manager who will act on trouble alerts

## Verdict

Reps work the deals most likely to close, and managers step in early when a deal looks shaky.

## Tools

- [Gong](https://www.gong.io/): Scores each deal and alerts managers when one looks shaky


## Result

Win rates up 25% and sales volume up 10%

Vendor source. Reported by [Lisa Dickson, VP of Sales Strategy and Enablement, Experian Employer Services (Gong)](https://www.gong.io/customers/case-studies/how-experian-boosted-win-rates-by-25-and-achieved-sustainable-growth-with-gong-s-ai-insights).

## Before you start

- Gong
- AI deal scores turned on for every deal
- A manager who will act on trouble alerts