# Home builder sells 50+ homes and $3.8M in a year with an AI web assistant

Smith Douglas Homes, an Atlanta builder, used Verse.ai. 50+ homes sold in under a year, $3.8M in new home sales, a 66% increase in direct sales, $54,515 saved in agent commission fees, and a 15x return on investment. The commission savings means more buyers came direct instead of through outside agents. Eastwood Homes, a North Carolina builder, had its AI web assistant set 192 new buyer appointments. 19% of those appointments turned into contracts. Buyers replied to 85% of the AI follow-up texts and 94% of the Request Visit texts.

Category: Speed to lead
Industry: New home sales, Real estate
Difficulty: moderate
Updated: Oct 29, 2026
URL: https://revstackai.co/use-cases/home-builder-sells-50-homes-with-ai-web-assistant

## Problem

Buyers look at homes at night, and the sales team is not there to answer or book the visit.

## How to do this

1. Verse.ai (no public price, talk to sales)
2. Your website and text line
3. A sales team that takes the booked appointment

## Verdict

Buyers get answers day and night, and the sales team meets the ones who book.

## Tools

- [Verse.ai](https://verse.ai/): Chats with buyers and books the appointment with the sales team


## Result

50+ homes sold in under a year, $3.8M in new home sales, a 66% increase in direct sales, $54,515 saved in agent commission fees, 15x return on investment. The commission savings means more buyers came direct instead of through outside agents.

Vendor source. Reported by [Smith Douglas Homes (Verse.ai)](https://verse.ai/smith-douglas-homes/).

## Another example

The AI web assistant set 192 new buyer appointments. 19% of those appointments turned into contracts. Buyers replied to 85% of the AI follow-up texts and 94% of the "Request Visit" texts. "Prior to switching to an AI digital assistant we were using a live chat function on our website. Visitors would get frustrated and discouraged if there wasn't someone there to answer their question. When people are expecting answers immediately, the AI digital assistant is always there to help guide them to find the home of their dreams."

Vendor source. Reported by [Amanda Mohl, Internet Team Manager, Eastwood Homes (Verse.ai)](https://verse.ai/eastwood-homes-amplifying-sales-with-atlasrtx-text-engagement/).

## Before you start

- Verse.ai (no public price, talk to sales)
- Your website and text line
- A sales team that takes the booked appointment