# Windows and siding company lifts close rates 8.54% by coaching every in-home visit

Southwest Exteriors in San Antonio (windows, siding and doors) raised close rates 8.54% in 4 months. The team saves 25+ hours a week on rep coaching. After a short coaching call, one rep turned a $1,000 one-window job into a $90,000 whole-home project. Kanga Roof, a residential roofing company in Greater Metro Detroit, saw a 2x increase in individual close rate and $2,000+ more revenue per appointment within eight weeks.

Category: Call coaching and QA
Industry: Home services, Roofing, Field sales
Difficulty: moderate
Updated: Oct 28, 2026
URL: https://revstackai.co/use-cases/home-exterior-company-lifts-close-rate-with-ai-coaching-on-every-appointment

## Problem

Managers only hear the appointments they ride along on, so most visits never get coached.

## How to do this

1. Siro (no public price, talk to sales)
2. Reps who record each in-home appointment
3. A manager who reviews the notes in one-on-ones

## Verdict

Every visit gets coached, not only the ones a manager rode along on.

## Tools

- [Siro](https://www.siro.ai/): Records the visit and shows what to fix


## Result

Close rates up 8.54% in 4 months. Saves 25+ hours a week on rep coaching. After a short coaching call, one rep turned a $1,000 one-window job into a $90,000 whole-home project. "Siro gave us visibility into 100% of our sales conversations, and that's already driven a measurable lift in close rates. We're just getting started."

Vendor source. Reported by [Ryan Shutt, CEO, Southwest Exteriors (Siro)](https://www.siro.ai/insights/southwest-exteriors).

## Another example

Within eight weeks: 2x increase in individual close rate, $2,000+ more revenue per appointment, 40% net close rate across 70 weekly appointments. A rep used Siro's follow-up list to find a prospect who had gone quiet and recovered a $14,000 deal.

Vendor source. Reported by [Jim Jewell, Residential Sales Manager, Kanga Roof (Siro)](https://www.siro.ai/insights/kanga-roof).

## Before you start

- Siro (no public price, talk to sales)
- Reps who record each in-home appointment
- A manager who reviews the notes in one-on-ones