# A Kia dealer lifts online lead appointments from 29% to 41% in 30 days

Bob Rohrman Kia lets Impel Sales AI text and email every internet lead overnight, keep following up, and book the showroom visit. This is overnight replies plus long-term follow-up, not a same-day test-drive blitz.

Category: Speed to lead
Industry: Auto
Difficulty: easy
Updated: Oct 22, 2026
URL: https://revstackai.co/use-cases/kia-dealer-lifts-appointments-29-to-41-in-30-days

## Problem

More than 45% of online leads came in during off-hours. The best salespeople spent hours chasing overnight questions that went nowhere.

## How to do this

1. Impel Sales AI (no public price, talk to sales)
2. Your internet leads
3. A dealer CRM for the booked visit

This uses AI to text people. Only turn it on where you already have permission to contact them.

## Verdict

Overnight questions get an answer, and the follow-up does not stop there.

## Tools

- [Impel (Sales AI)](https://impel.ai/): Texts and emails leads and books the visit


## Result

Appointment set rate of online leads went from 29% to 41% (a 43% lift) after 30 days. $1M+ in vehicle sales influenced in the first 12 months. More than 45% of leads came in during off-hours. 'We would have our best salespeople spend hours every day chasing down questions that came in overnight, only for the sale to go nowhere.'

Vendor source. Reported by [Allen Gooch, General Manager, Bob Rohrman Kia (Impel)](https://impel.ai/wp-content/uploads/2025/10/CaseStudy_Rohrman.pdf).

## Another example

31% more leads converted to showroom appointments, 27% more touchpoints per lead, and 37% fewer rep emails across 9 dealerships.

Vendor source. Reported by [Casey Goodnight, Internet Director, Passport Auto Group (Impel)](https://impel.ai/passport-auto-group/).

## Before you start

- Impel Sales AI (no public price, talk to sales)
- Your internet leads
- A dealer CRM for the booked visit