# A Maine car dealer sells 148 cars in 6 months with an AI that works every lead

Central Maine Motors, a family-owned dealer with 3 rooftops, turned on Podium's AI BDC to answer and work every internet lead. In 6 months the AI BDC sold 148 cars and generated $600k, with 401 additional test drives and 45% of test drives booked after hours.

Category: Speed to lead
Industry: Auto
Difficulty: easy
Updated: Oct 26, 2026
URL: https://revstackai.co/use-cases/maine-dealer-sells-148-cars-in-6-months-with-ai-bdc

## Problem

With 3 rooftops, the team could not keep up with every lead.

## How to do this

1. Podium (no public price, talk to sales)
2. Internet leads from the 3 rooftops
3. A sales team to take ready buyers

## Verdict

The AI works every internet lead, and the sales team takes the buyers who are ready.

## Tools

- [Podium (AI BDC)](https://www.podium.com/): Answers internet leads and books test drives


## Result

148 cars sold and $600k generated in 6 months, 401 additional test drives, 45% of test drives booked after hours, a 14x return on investment. 'We would not have had those 148 sales in this manner, or at all, without AI.'

Vendor source. Reported by [Jess McQuillan, Central Maine Motors (Podium)](https://automotive.podium.com/resources/case-study/central-maine-motors-ai-bdc-case-study).

## Before you start

- Podium (no public price, talk to sales)
- Internet leads from the 3 rooftops
- A sales team to take ready buyers