# PayPal lets an AI SDR chase 8,000 lapsed merchants a month and meetings convert about 50% better

PayPal turns on an Agentforce AI SDR for merchants who stop processing. The agent runs a 10-nudge cadence, books the meeting, and hands a human rep the full context. Salesforce's Adam Alfano says do not wait for perfect CRM data. Start.

Category: Busywork the software handles
Difficulty: moderate
Updated: Oct 22, 2026
URL: https://revstackai.co/use-cases/paypal-ai-sdr-chases-8000-lapsed-merchants

## Problem

PayPal onboards 100,000+ merchants a month. Roughly 8,000 stop processing and become leads each month that no human had capacity to work, so they were dropped.

## How to do this

1. Salesforce Agentforce
2. Lapsed merchants in the CRM that no one is working
3. A rep to take the meeting the agent books

## Verdict

The leads nobody could work get a cadence, and reps show up further along.

## Tools

- [Salesforce Agentforce](https://www.salesforce.com/agentforce/): AI SDR that works lapsed leads and books the meeting


## Result

An Agentforce AI SDR runs a 10-nudge cadence on roughly 8,000 lapsed merchants a month, including weekends, books the meeting, and hands it to a human rep with full context. Turned on 14 weeks before SaaStr AI 2026, now in production across a 200-rep org. Meeting conversion about 50% higher than humans alone.

Independent source. Reported by [Eitan Saban, Head of Sales North America Mid Market, PayPal (SaaStr AI 2026, written up by Jason Lemkin)](https://www.saastr.com/paypal-put-agentforce-on-8000-leads-a-month-no-human-was-going-to-call-conversions-jumped-50/).

## Before you start

- Salesforce Agentforce
- Lapsed merchants in the CRM that no one is working
- A rep to take the meeting the agent books