# Reactivate ghosted CRM leads with AI

Leads never followed up.

Category: Follow-up
Difficulty: moderate
Updated: Oct 9, 2026
URL: https://revstackai.co/use-cases/reactivate-ghosted-crm-leads-with-ai

## Problem

Leads never followed up.

## How AI solves it

AI agent emails dormant contacts from CRM.

## Verdict

72% open rate; closed deals from contacts with no prior follow-up

## Tools

- [Salesforce Agentforce](https://www.salesforce.com/agentforce/): Salesforce-native AI agents, incl. SDR agent for nurturing/reactivating leads.

## Result

72% open rate; closed deals from contacts with no prior follow-up

Independent. Reported by [Jason Lemkin, SaaStr](https://www.saastr.com/saastr-agentforce-its-early-but-the-results-are-really-really-strong/).

## Setup

1. Segment dormant leads
2. Configure agent
3. Route replies