# Senior living operator lifts lead-to-move-in 124% with AI texts

Sagora Senior Living, more than 90 communities, lifted lead-to-move-in conversion 124% with Further's AI texting (Messaging Assistant). The AI started or answered 65% of all inbound leads. 67% of move-ins in the past year talked with it at some point. Average speed-to-lead under 2 minutes. Leads the AI handled converted at the same rate as leads the sales team handled. Thrive Senior Living, 12 communities, went from 27 to 50 move-ins and from 162 to 194 tours from 2024 to 2025.

Category: Follow-up
Industry: Senior living
Difficulty: moderate
Updated: Oct 28, 2026
URL: https://revstackai.co/use-cases/senior-living-lifts-lead-to-move-in-124-percent-with-ai-texts

## Problem

Families inquire after hours, go quiet, or miss a tour, and the sales team cannot keep every conversation going.

## How to do this

1. Further (no public price, talk to sales)
2. Your website chat and text line
3. A sales team that takes over when a family is ready

## Verdict

Families get a text within minutes, and sales steps in when a family is ready.

## Tools

- [Further](https://www.talkfurther.com/): Texts families, books tours, and alerts sales when a family is ready


## Result

Lead-to-move-in conversion up 124%. The AI started or answered 65% of all inbound leads. 67% of move-ins in the past year talked with it at some point. Average speed-to-lead under 2 minutes. Leads the AI handled converted at the same rate as leads the sales team handled. "Our sales teams only have so much time to work a lead. Messaging Assistant keeps those conversations going in the background, and alerts our team when it's time to pick them back up."

Vendor source. Reported by [Gary Fernandez, VP of Sales, Sagora Senior Living (Further)](https://www.talkfurther.com/blog/sagora-senior-living-turning-conversations-into-move-ins-with-ai-powered-sms-messaging).

## Another example

From 2024 to 2025, move-ins went from 27 to 50, tours from 162 to 194, and leads grew by about 1,000 a year. 53% of leads now come in after hours or on weekends. "Year over year, we saw over a thousand new inquiries, more than doubled our move-ins, and captured more than 50% of additional leads after hours."

Vendor source. Reported by [Allison Page, VP of Sales, Thrive Senior Living (Further)](https://www.talkfurther.com/blog/how-thrive-senior-living-doubled-move-ins-with-a-lean-sales-team).

## Before you start

- Further (no public price, talk to sales)
- Your website chat and text line
- A sales team that takes over when a family is ready