# Waterfall enrichment for inbound leads

Low enrichment coverage.

Category: Prospecting and first touch
Difficulty: moderate
Updated: Jul 26, 2026
URL: https://revstackai.co/use-cases/waterfall-enrichment-for-inbound-leads

## Problem

Low enrichment coverage.

## How AI solves it

Multiple providers in sequence.

## Verdict

Coverage from low 40% to high 80%

## Tools

- [Clay](https://www.clay.com/): Spreadsheet-style enrichment and GTM workflow builder with waterfall data providers and AI research columns.

## Result

Coverage from low 40% to high 80%

Vendor-claimed. Reported by [OpenAI](https://www.clay.com/customers/open-ai).

## Setup

1. Build waterfall
2. Write to Salesforce