# Use ZoomInfo Copilot's signals and talking points to pick who to email and what to say

Copilot ranks accounts by live buying signals and turns company news, intent and org changes into openers.

Category: Prospecting and first touch
Industry: B2B
Difficulty: easy
Updated: Oct 19, 2026
URL: https://revstackai.co/use-cases/zoominfo-copilot-talking-points-cold-outreach

## Problem

Reps chased accounts that would never convert and sent generic emails.

## How to do this

1. Open Copilot and start from the prioritized account list.
2. Open an account to see verified decision makers and recent signals.
3. Ask Copilot for talking points or an email draft tied to one signal.
4. Edit, send, and let Copilot log the activity to your CRM.
5. Paste it into Copilot's natural-language box on the account page.

## Verdict

Better targeting plus a relevant reason to reach out lifted replies.

## Tools

- [ZoomInfo Copilot](https://www.zoominfo.com/products/copilot): AI account prioritization and outreach drafting

## RevStack prompt

Written by RevStack. This is not the sourced result below.

Inputs:
- Account
- Persona
- Signal you want to use

For {{account}}, using only signals ZoomInfo shows, write 3 talking points for a {{persona}} tied to {{signal}}. Then draft a cold email under 90 words with one specific reason for reaching out now and one question. Do not invent numbers.

Example output, written by RevStack, not a reported result:

Talking points: new CRO hired last month; hiring 6 SDRs; intent on 'sales engagement'.
Email: Saw you're adding six SDRs under a new CRO. Teams at that stage usually ... Worth comparing notes?

## Result

'McGriff has seen an immediate 10% jump in response rates to his cold outreach.'

Vendor case study. Reported by [Derion McGriff, Business Development Manager (ZoomInfo Copilot page)](https://www.zoominfo.com/products/copilot).

## Before you start

- ZoomInfo Copilot license
- CRM connected