Last verified Oct 26, 2026
OpenDialog (Selma)
Sterling Insurance Services saw a 31.4% relative lift in quotes turned into purchases and a 9.3% relative lift in add-ons in a controlled A/B test with OpenDialog's Selma.
See how people use itAn AI sales agent on insurance quote pages that steps in when a shopper is about to quit and answers from their actual quote, so more quotes turn into policies.
Verdict
A fit for insurers and brokers who sell online and lose most quotes before checkout.
- Pricing
- No public price, talk to sales
- Team size
- mid-size teams and large teams
- Industries
- Insurance
Capability
What the AI does
- Steps in when a shopper looks likely to quit
- Answers from that shopper's quote and policy wording
- Explains add-ons that fit that customer
Fit
Good fit if
- You sell insurance online and most quotes never become policies
- You can connect the agent to live policy wording
Skip
Skip it if
- You need a public price before you buy
- You do not sell insurance quotes online
Price
Price
No public price, talk to sales.
Proof
Proof
In use
How reps use it
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