Health club chain lifts web lead conversion from 3.5% to 8.6% with an AI sales agent

The Bay Club, 37 clubs and 150,000+ members, used Netic. Web lead conversion went from 3.5% to 8.6% (2.5x) in seven months. Response time went from an average of 60 minutes to 7 seconds. Only 2% of leads asked to talk to a person. The AI agent, named PJ, closed a membership with a $17,000 initiation fee in a single conversation.

Moderate

Fitness

How to do this

What you need

Netic (no public price, talk to sales)
Your website lead form
Staff who take over when someone asks for a person

Steps

Do this first. AI replies to every web lead in seconds.

1
It answers questions about clubs and memberships.
2
It books tours or sells the membership in the chat.
3
It hands off to a person only when asked (2% of leads).

Tools that do this

NeticAnswers web leads in seconds and books the tour or membership

Markdown version

NewGym chain books 185% more tours and lifts tour-to-sale 49% with AI follow-up

Fitness First Singapore, 16 clubs in Evolution Wellness Group, used Keepme. Lead-to-tour bookings are up 185%, tour attendance is up 16%, and tour-to-sale conversions are up 49%. Club4 Fitness, 44 locations, booked 270+ tours after hours in the first month. Lead conversion was over 30%, and 36% during hours when no staff were on.

FitnessVendor sourceModerate+1 tool

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