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A marketing agency wakes up 1,000+ old leads and closes a $200K deal with an AI prospecting agent

Major Tom, a digital marketing agency, pointed HubSpot's Prospecting Agent at its old, dormant leads. It re-engaged 1,000+ of them, booked 24 meetings in 3 weeks, led to more than $750,000 in proposals, and one deal of about $200,000 closed as a direct result.

Moderate

Agencies

How to do this

What you need

Steps

Do this first. Load your brand voice and the keywords you want used into the Prospecting Agent.

  1. 1

    Point it at old leads that once showed interest.

  2. 2

    Adjust who it targets over the first three weeks based on what lands.

  3. 3

    Hand replies to a person to book the meeting.

Tools that do this

Markdown version

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