ModerateUpdated Oct 18, 2026
Clay plus an LLM writes a company-specific opener for every small-business CEO
One SDR used to research all day. Now Clay finds, enriches and personalizes, and Smartlead sends a 4-email sequence.
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Inputs
- Company description
- Recent post or news
- Roles or problems you help with
Write a cold email opener and two bullets for the CEO of a small company.
Use only the inputs. No made-up facts or numbers.
Company: {{description}}
Recent: {{recent}}
What we help with: {{offer}}
One sentence about their company, two bullets on how we could help, one low-friction question.Example output
An illustration of the shape of the answer. Not a reported result.
Saw you just opened a second clinic in Austin. - Front-desk hiring for the new site - A part-time billing lead Worth a quick chat about either?
Needs one owner and a connection to the CRM or the recorder.
The problem
Spray-and-pray emails to CEOs of companies under 50 people; one SDR did nothing but research.
How AI solves it
Find people at ICP companies with Clay's Find People.
Enrich company description and recent posts.
Find verified work emails.
Use the OpenAI integration to write an opener about the company and bullets on the roles you can help with.
Push to Smartlead for a 4-email sequence over 14 days.
SDRs call leads who open repeatedly.
Tools that do this
Workflow
Step 1
Define the ICP tightly
Step 2
Write one template with a company line and 2 to 3 bullets
Step 3
Keep the sequence short