ModerateUpdated Jul 26, 2026
Waterfall enrichment for inbound leads
Low enrichment coverage.
Needs one owner and a connection to the CRM or the recorder.
The problem
Low enrichment coverage.
How AI solves it
Multiple providers in sequence.
Tools that do this
- Clay
Spreadsheet-style enrichment and GTM workflow builder with waterfall data providers and AI research columns.
Setup
Step 1
Build waterfall
Step 2
Write to Salesforce