Added Oct 18, 2026
Jonnathan Rodriguez
Chief Revenue Officer, Express Flooring
The workflow
150+ design consultants record appointments on tablets; scored against the Forge methodology; new hires practice on an AI homeowner; unsold estimates go to inside sales with objection, product and price.
How the work moves
The order is the one already written in this setup. A label appears only when that step names an input, an AI step, or a CRM or output.
Step 1
150+ design consultants record appointments on tablets
Step 2
scored against the Forge methodology
AI step
new hires practice on an AI homeowner
Step 4
unsold estimates go to inside sales with objection, product and price
Team size
Not listed.
Timeline
Not listed.
Rollout
Not listed.
Tools in the setup
- Craft
Records and scores every in-home appointment against the company methodology; AI homeowner roleplay; structured rehash summaries.
Results
In their words, from the source.
'A sales manager has the ability to now be in 20 ride-alongs a day, instead of being on one.'
Vendor case study: +21% close rate company-wide, +22% net sales per lead issued.
Source: Craft (vendor case study)