Zach Matek

The workflow

Signals unified in Clay Audiences, exposed through Clay MCP so reps ask ChatGPT which account to work this week; contact requests route to an Ops-governed waterfall.

How the work moves

The order is the one already written in this setup. A label appears only when that step names an input, an AI step, or a CRM or output.

1. Step 1

   Signals unified in Clay Audiences, exposed through Clay MCP so reps ask ChatGPT which account to work this week

   Clay, ChatGPT

2. Step 2

   contact requests route to an Ops-governed waterfall

Rollout

Not listed.

Tools in the setup

• Clay

  Audiences unify signals; MCP exposes Ops-built Functions and a contact waterfall to reps.

• ChatGPT

  Where reps ask which account to work and get contacts back.

• Claude

  Named as an AI tool reps already used day to day.

Results

In their words, from the source.

'Clay gives my reps full account context, real-time buying signals, and accurate contact info all in one place. It's a seller's dream.'

Vendor case study: 60% of reps booking more qualified meetings, $32.2M pipeline increase.