Clay
Spreadsheet-style enrichment and GTM workflow builder with waterfall data providers and AI research columns.
SMB, 2-19 reps · Mid-market, 20-200 reps · Enterprise, 200+ repsEnrichment, Research
Sponsors never affect verdicts. A sponsored card is labelled, and it does not change the proof or the verdict.
Best for
Launch is described as for small teams building and automating prospecting workflows.
Not for
Not listed.
Pricing
A Free plan includes 500 actions per month. Paid Launch and Growth plans are listed. The same page shows more than one Launch price, so no single Launch price is recorded here. Tier: Freemium.
Integrations
HubSpot, Salesforce
Last verified
Oct 15, 2026
Source
www.clay.com/pricingCRM
HubSpot, Salesforce
Rollout effort
Not listed.
Security
Not listed.
Where it helps
- Flexible; used by OpenAI, Anthropic, Verkada
- Huge operator community
The tradeoff
- Learning curve; Reddit/r/revops users flag cost and need to tune waterfalls
- Credits can get expensive
Proof
- Vendor-claimedOpenAI (Clay story)
Inbound-lead enrichment coverage from low 40% to high 80%
- Vendor-claimedAnthropic (Clay story)
3x enrichment coverage, 4 hours/week saved on Salesforce upserts
- Vendor-claimedVerkada EMEA (Clay story)
Coverage 50% to 80%+, outbound reply rates doubled, £80,000+ saved annually
- Vendor-claimedWaterfall enrichment for inbound leads
Coverage from low 40% to high 80%
- Vendor-claimedEnrichment for new-country expansion
Coverage 50% to 80%+; reply rates doubled; £80,000+ saved/yr
Alternatives
These share a need in the guide.
- Origami AI
Include as an emerging pick for list-building on hard-to-reach/local ICPs. Promising, but flag evidence as vendor-claimed until named customer results exist.
- Apollo.io
Best all-in-one for SMB outbound.
- Common Room
Top signal-based pick.
Stacks that use it
Not listed.
Further reading: www.clay.com/customers/open-ai
Page URL for citation: https://revstackai.co/tools/clay