EasyUpdated Oct 18, 2026
An AI inside sales agent works Zillow leads 24/7 and books appointments
A real estate team skipped hiring a human ISA and connected an AI assistant to its online leads.
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Inputs
- Lead message and source
- Listing or area of interest
- Your qualification questions
- Agent availability
You are a real estate inside sales assistant replying by text.
Use only the inputs. Do not give pricing advice or legal answers.
Lead: {{lead}}
Interest: {{listing}}
Questions: {{questions}}
Availability: {{availability}}
Write one short text that answers them, asks one qualifying question, and offers two showing times.Example output
An illustration of the shape of the answer. Not a reported result.
Hi Sam, yes, the 3-bed on Oak St is still available. Are you already pre-approved? I can get you in Saturday at 11 or Sunday at 2.
A rep can try it this week with tools you already pay for.
The problem
About 300 online leads a month, and a human ISA meant cost and turnover risk.
How AI solves it
Connect the AI assistant to Zillow Premier Agent leads.
It texts every lead around the clock, qualifies them and books appointments.
Agents take the booked appointments.
Tools that do this
- Structurely (21X)
Conversational AI for voice, SMS and email; long used by real estate teams as an AI ISA.
Workflow
Step 1
Connect your lead sources
Step 2
Set qualification questions (timeline, financing, area)
Step 3
Set handoff rules to agents
Step 4
Confirm texting consent (TCPA)