Home builder sells 50+ homes and $3.8M in a year with an AI web assistant

Smith Douglas Homes, an Atlanta builder, used Verse.ai. 50+ homes sold in under a year, $3.8M in new home sales, a 66% increase in direct sales, $54,515 saved in agent commission fees, and a 15x return on investment. The commission savings means more buyers came direct instead of through outside agents. Eastwood Homes, a North Carolina builder, had its AI web assistant set 192 new buyer appointments. 19% of those appointments turned into contracts. Buyers replied to 85% of the AI follow-up texts and 94% of the Request Visit texts.

Moderate

New home sales Real estate

How to do this

What you need

Verse.ai (no public price, talk to sales)
Your website and text line
A sales team that takes the booked appointment

Steps

Do this first. AI chats with buyers on the website and by text day and night.

1
It answers questions about plans, prices, and communities.
2
It books an appointment with the sales team.
3
It follows up by text with buyers who went quiet.

Vendor source
Smith Douglas Homes (Verse.ai)
Verified Oct 29, 2026
50+ homes sold in under a year, $3.8M in new home sales, a 66% increase in direct sales, $54,515 saved in agent commission fees, 15x return on investment. The commission savings means more buyers came direct instead of through outside agents.
Read source
Vendor source
Amanda Mohl, Internet Team Manager, Eastwood Homes (Verse.ai)
The AI web assistant set 192 new buyer appointments. 19% of those appointments turned into contracts. Buyers replied to 85% of the AI follow-up texts and 94% of the "Request Visit" texts. "Prior to switching to an AI digital assistant we were using a live chat function on our website. Visitors would get frustrated and discouraged if there wasn't someone there to answer their question. When people are expecting answers immediately, the AI digital assistant is always there to help guide them to find the home of their dreams."
Read source

Tools that do this

Verse.aiChats with buyers and books the appointment with the sales team

Markdown version

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