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A Kia dealer lifts online lead appointments from 29% to 41% in 30 days

Bob Rohrman Kia lets Impel Sales AI text and email every internet lead overnight, keep following up, and book the showroom visit. This is overnight replies plus long-term follow-up, not a same-day test-drive blitz.

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How to do this

What you need

Steps

Do this first. Turn on Impel Sales AI for internet leads.

  1. 1

    Let it text and email every lead, including overnight.

  2. 2

    Let it keep following up after the first reply.

  3. 3

    Let it book the showroom appointment in the dealer CRM.

  4. 4

    After 30 days, compare the appointment set rate with the month before.

This uses AI to text people. Only turn it on where you already have permission to contact them.

Tools that do this

Markdown version

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