Senior living operator lifts lead-to-move-in 124% with AI texts

Sagora Senior Living, more than 90 communities, lifted lead-to-move-in conversion 124% with Further's AI texting (Messaging Assistant). The AI started or answered 65% of all inbound leads. 67% of move-ins in the past year talked with it at some point. Average speed-to-lead under 2 minutes. Leads the AI handled converted at the same rate as leads the sales team handled. Thrive Senior Living, 12 communities, went from 27 to 50 move-ins and from 162 to 194 tours from 2024 to 2025.

Moderate

Senior living

How to do this

What you need

Further (no public price, talk to sales)
Your website chat and text line
A sales team that takes over when a family is ready

Steps

Do this first. AI texts every new lead within minutes.

1
It answers common questions.
2
It books and reschedules tours.
3
It follows up with families who went quiet.
4
It follows up when a family misses a tour.
5
It screens out leads that do not fit before the CRM.

Vendor source
Gary Fernandez, VP of Sales, Sagora Senior Living (Further)
Verified Oct 28, 2026
Lead-to-move-in conversion up 124%. The AI started or answered 65% of all inbound leads. 67% of move-ins in the past year talked with it at some point. Average speed-to-lead under 2 minutes. Leads the AI handled converted at the same rate as leads the sales team handled. "Our sales teams only have so much time to work a lead. Messaging Assistant keeps those conversations going in the background, and alerts our team when it's time to pick them back up."
Read source
Vendor source
Allison Page, VP of Sales, Thrive Senior Living (Further)
From 2024 to 2025, move-ins went from 27 to 50, tours from 162 to 194, and leads grew by about 1,000 a year. 53% of leads now come in after hours or on weekends. "Year over year, we saw over a thousand new inquiries, more than doubled our move-ins, and captured more than 50% of additional leads after hours."
Read source

Tools that do this

FurtherTexts families, books tours, and alerts sales when a family is ready

Markdown version

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