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2026 State of B2B GTM Report

The 10 most impactful GTM tools of 2026

How the list moved from 2025 to 2026.

2026

  1. 1Claude
    Up from 4
  2. 2Clay
    Up from 3
  3. 3HubSpot
    Down from 2
  4. 4ChatGPT
    Down from 1
  5. 5Salesforce
    New to top 10
  6. 6Apollo
    Same
  7. 7LinkedIn
    Down from 5
  8. 8Gong
    Down from 7
  9. 9Codex
    New
  10. 10Lovable
    New

2025

Impactful GTM tools: 2026 vs. 2025.

  1. 1ChatGPT
  2. 2HubSpot
  3. 3Clay
  4. 4Claude
  5. 5LinkedIn
  6. 6Apollo
  7. 7Gong
  8. 8Notion
    Dropped from top 10
  9. 96sense
    Dropped from top 10
  10. 10n8n
    Dropped from top 10
Claude “was mentioned by 110 survey participants, which is more than three times as many as the next closest vendor.”
Growth Unhinged

Method

The 2026 State of B2B GTM Report by Kyle Poyar and Maja Voje. Survey of 300 software and AI companies, September 2026, second year of the survey.

Sources

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